BeerCellar Asia

Pilsener

Drawing on tradition and good taste: FRESH VELTINS!

A brand will only come alive if its name is associated with a range of qualities which are appreciated by consumers. That is what VELTINS has achieved, which is quite a feat! This premium Pilsner, with its Sauerland origin and long family tradition has become one of Germany’s leading premium labels. Quite an achievement if you consider the fact that there are more than 1,200 breweries and over 5000 beer brands in Germany. After all, this is the place where in 1516 the German purity law, the Reinheitsgebot was born, the first ever piece of food legislation in the world! Two words to say it all: Fresh Veltins!

Evident of good taste: Top-grade ingredients, Fresh VELTINS!

An excellent beer for all occasions. VELTINS is synonymous with freshness, for a good reason: By enacting the beer purity law in 1516, German brewers created the basis for a tradition of excellence, individually and expertly refined by the C. & A. Brewery during the many decades that followed. This is another reason why VELTINS today ranks among the most popular German Pilsner beers, also the most popular type of German beer.  The pure brewing water still springs from the natural mountain sources located around Grevenstein, as it has for hundreds of years, located in an area which has for some time enjoyed protection as a natural reserve. Since its beginning, the VELTINS brewers have used nothing but pure malt, delicate hops and vigorous yeast. Today, the original VELTINS formula represents a technologically sophisticated brewing process resulting in consistent taste and quality. Day after day, our brewers deliver proof that tradition and high-tech are in no way mutually exclusive. Fresh VELTINS is perfect evidence of good taste.

Hospitality on a premium level: At home around the world

Consistent high quality and incomparable freshness have cemented VELTINS’ enviable reputation around the world. Within the hospitality industry and beverage trade, fresh VELTINS stands for premium-level enjoyment. This is not only true in Germany as the brand’s popularity is increasing the world over. At restaurants and in pubs, fresh VELTINS is served on draught, while the unique embossed bottle is fast becoming a favourite too. As early as 1993, VELTINS decided to opt for internationalisation – and quite successfully so: export destinations in Europeans countries and overseas have been increasing year after year, and as of now, also here in Asia. VELTINS suits the taste of beer lovers all around the globe – as an authentic German speciality beer with a character of its own.

Grevensteiner

Back to basics: With the Grevensteiner beer, the C. & A. Veltins brewery brings back to life the time-honored crafts of brewing beer  – in the tradition of twin brothers Carl and Anton Veltins at the beginning of the last century! Amber shimmers it from the label, with the notable more than 100 year old lettering of the family brewery. The bulbous “Steinie”-bottle indicates that solid brewing tradition is alive and well here. The historic “Steinie”-bottle is the container, by which the C. & A. Veltins brewery has been identified over decades.With a seemingly historical label and sympathetic seal on the bottle caps, the history is revived in a new product.

Grevensteiner Taste

The beer is presented with its silky matt amber color with orange reflections and a velvety, soft foam crown. The complex flavor is initially dominated by caramel flavors with a slight undertone of honey, roasted almonds and fresh, fruity notes, reminiscent mainly of green apple. The Grevensteiner has a lively and elegant touch, despite its round and slightly malty-sweet body…

By Dr. Wolfgang Stempfl, Beer Sommelier

History

185 years of brewing tradition: The Secret of Success

When in 1824 the tavern brewery in Grevenstein first opened its then inconspicuous doors, nobody would have believed that this marked the beginning of the success story that was to become one of the greatest German beer brands. The natural conditions were perfect: extensive forests in the Sauerland mountains, particularly around Grevenstein, but even more importantly, the crystal clear and soft brewing water or brewing liquor guarantee a satisfying full-bodied beer. Clemens Veltins, present day owner Susanne Veltins’s great-great-grandfather, seized the opportunity when he took over business in 1852, founding a family tradition. Years before, he had studied the craft of brewing, and he set out to establish a premium quality, great tasting beer – the same “fresh Veltins” which today goes on to impress more and more beer-aficionados the world over, and now also in Asia!

Veltins Arena

FC Schalke 04 and VELTINS-Arena

• Official sponsor of FC Schalke 04 since 1997
• Also source of the name for the VELTINS-Arena since 2005
• High level of national publicity as a football sponsor
• One of the two most modern stadiums in Germany, and the only one with a retractable grass field

German Football

Commitment to sports: Where victories are celebrated         

The VELTINS brand is synonymous with tradition, with emotion and with conviviality. So it doesn’t come as a surprise that this brewery has been committed to the world of sports for a number of years. For more than a decade, VELTINS has enjoyed a close and successful partnership with FC Schalke 04, the cult soccer club with a reputation all over Europe. Wherever the players of this traditional club celebrate their victories, VELTINS is part of the party – a wonderful friendship. Because soccer and hospitality are so perfectly matched, the venue of so many international sports events is proudly named the “VELTINS Arena”.

Beer and premium partner to VfL Wolfsburg      

• Official beer and premium partnership with VfL Wolfsburg from the 2013/14 season
• Exclusive alcohol sales and supply licence for the Volkswagen Arena
• Carefully placed brand presence in the stadium

Wintersports

Regional commitments

• Sponsor of a great many local societies and events
• Longstanding partner to the Winterberg bobsleigh, luge, and skeleton track and BSC Winterberg
• By promoting local customs and traditions, we take our social responsibilities seriously

VELTINS sponsoring activities

• Sponsoring activities boost brand awareness and popularity ratings
• Brand experience and brand loyalty through integration of VELTINS catering campaigns and active onsite image building

Porsche Motorsports

Veltins Pilsener

The Veltins Pilsener is now served in its new Veltins relief bottle which distinguishes itself by its individual, easy-grip design. The Veltins embossed lettering on the bottle neck, an interesting differentiation from the container monotony of other beer brands – defines its pure premium character.
Veltins Pilsener is available in the following sizes:

0.33 l – Relief Bottle / Longneck
0.5 l – Relief Bottle / Longneck
0.5 l – Cans

Grevensteiner

Grevensteiner is available in the following packaging in Asia:

0.5 l – “Steinie” bottle

Grevensteiner ingredients

The naturally cloudy Grevensteiner original is a very drinkable country beer, which is brewed with soft spring water and processed with freshly harvested hops. Traditional malts give the beer its amber glow and its bold flavor, true to the German purity law.

Information on food labeling

Designation – Beer

Ingredients –  Water, barley malt , hops, yeast

Nutritional value per 100 ml

Calorific value – 45 kcal /187 kJ

Fat – <0.1 g

– Here of: saturated fatty acids –  <0.1 g

Carbohydrates – 3.3 g

– Of which sugars – <0.1 g

Protein – 0.52 g

Salt – <0.01 gAlcohol content – 5.2 % Vol

Veltins alcohol-free beer

If you are looking for an alcohol-free beer, your first choice should be Veltins alcohol-free beer.